This site is dedicated to the thought
that something as simple as fun
is the easiest way to change people’s behaviour for the better.
Be it for yourself,
for the environment,
or for something entirely different,
the only thing that matters is
that it’s change for the better
Piano Staircase
”Take the stairs instead of the escalator or elevator and feel better”
is something we often hear or read in the Sunday papers.
Few people actually follow that advice.
Can we get more people to take the stairs over the escalator
by making it fun to do?
See the results here
The Speed Camera Lottery
The winning idea of the fun theory award,
submitted by Kevin Richardson, USA.
Can we get more people to obey the speed limit
by making it fun to do?
This was the question Kevin’s idea answered
and it was so good that Volkswagen,
together with The Swedish National Society for Road Safety,
actually made this innovative idea a reality
in Stockholm, Sweden.
Can we get more people to obey the speed limit
by making it fun to do?
The idea here is capture on camera the people who keep to the speed limit.
They would have their photos taken and registration numbers recorded and entered into a lottery.
Winners would recieve cash prizes
and be notified by post.
Better still, the winnig pot would come from the people
who were caught speeding.
Bottle Bank Arcade Machine
Many of us return our plastic bottles and cans.
Noticeably fewer recycle their glass.
Maybe that's because we don't get any money in return,
as we do for cans and plastic.
Can we change this attitude by making recycling glass fun to do?
So you are not just rewarded with a good conscience,
you also get a smile.
See the results here.
The World's Deepest Bin
To throw rubbish in the bin
instead of onto the floor
shouldn’t really be so hard.
Many people still fail to do so.
Can we get more people to throw rubbish into the bin,
rather than onto the ground,
by making it fun to do?
See the results here.
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